
No reason you can't have some meaningful public interaction (aka: fun) while promoting a topic as serious
as safety and preparedness. Maybe your fire department or ambulance corp is hurting financially like all the rest of
us and maybe you have a fund-raising event of some type coming up. We have even posted some 15 unique new graphic changes
to the ICE Image as seen on our
ICE in Pictures Page which will help attract some added attention.
If you are looking for a theme then look no further... people want to take away something from these fundraising events
whether it is a shirt, hat or in this case a fully functional safety notification system that can be put in play immediately.
We hear ambulance corps and fire/rescue groups moan about people not being prepared....here's a chance for
you to take a good shot at changing that. Use the idea of being prepared as a theme - print the ICE image on your ticket
- but only if it is for the legit cause of raising awareness and attendance at your fund-raiser.
The tools are available and the hard work is done. Big dollar financial donors are going to drop off like flies this
year with the prospect of higher taxes, less income and who knows what else. For those smaller community groups
- people seem so tired of those unhealthy candy bars they feel compelled to buy from co-workers - time for a change?
Certainly a kid's safety poster contest might be in order for those progressive organizations that don't
mind mixing it up with the community they serve. You could even have Boy/Girl Scout groups help with the distribution
and education of the public about ICE. One Boy Scout already has done this in the Boston area for his Eagle Project.


Since we are on the topic of ski safety and using ICE for winter recreation, here are some ideas for you on simple safety
poster creation and actual use of and ICE Sticker on a ski helmet.
These pics were taken at Labrador Mountain in
Truxton, NY [
http://www.labradormtn.com/] recently where the ski patrol was conducting training.
This poster took just a few minutes to make and if rotated
with some other posters around the lodge, might get some attention and reinforce the "be nice" signs you'll
see on the ski lift towers.
Face it, you can be nice as they come and still get whacked pretty bad by some totally
irresponsible (or novice)person on the slopes who is not.
Time during an emergency is
important
- sometimes communications in remote ski areas is less than ideal - cell phones won't work, radio system
interoperability
is not established or staffing shortages causes a delay. Family plans often do not include what to do in an emergency - just
when to meet for lunch.
For the five or ten minutes it takes to complete an
ICE Card, place an
ICE Sticker on your helmet (or skis) and fill out a
Medical Info Form you can improve your
odds of survival markedly. No program where you are? No problem - SASE to ICE4SAFETY gets you the ICE Materials
FREE.
Parents? Are your children participating in a school ski program after school? Is your school safety
plan as comprehensive as you'd like it to be. If not, then it might be time to speak up.
We are full time safety
professionals that review and recommend safety programs all day long for a living. BS is simply one thing that won't pass
muster in an emergency. Nice part about ICE - when ski season is over, you can use it for rollerblading and kayaking next
summer.....
Take control of your own safety and don't take it for granted or entrust it to people who don't
place that as upmost in their business plan. Ask yourself what level of safety preparedness are you willing to settle for?
(Answer: The Best of Course!)
Let your ski mountain know about ICE and that you are using it. The Local and National
Ski Patrol is a truly dedicated group of people - some of the best in fact...we know first hand about that! So, help them
out will ya please! Certainly snowmobilers and other winter sport activities can take advantage of using ICE.

Whether you are going downhill on skis, boards or any winter sport or you are managing a ski resort operation, using
ICE
has never made more sense!
ICE can benefit both the winter sport enthusiast as well as the businesses that
provide the fun!
Being in a remote location, away from medical facilities and what we are normally accustomed to
can increase your risk in an emergency. Using
ICE and being prepared can reduce that risk and help others
better serve you in an emergency. It also makes perfect business sense.
We are all on the slopes to have fun and
getting sick or injured is not usually part of the thought process when arranging our day out. As safety professionals, we
recognize that all too well and have provided
ICE as a part of the solution to this potential problem. Being
prepared in any venue that can be risky is simply being smart. It might also mean the difference between having a great time
or a totally ruined vacation.
Ski managers can use ICE as a Safety Icon throughout their facilities - people can
be trained in
seconds to recognize the high visibility symbol that can represent safe areas, emergency equipment,
communication centers, first aid stations and preplanned evacuation sites. Strategically placed posters can reinforce this
message alerting downhill folks about ICE. These can be placed at lift sites, ticket kiosks, locker rooms,
entrance
ways and at the end of the lift so everyone gets the message. It works for seniors, juniors and staff.
This
is really too easy - and for you managers facing tough economic times because of the weather, relax because this system won't
bankrupt you or your customers.
Ski Patrols can sponsor safety programs by distributing ICE Stickers and ICE Cards
to skiers and boarders (and
patrollers)
at their ski shacks and at the lodge when people are picking up lift passes. You can even integrate ICE into your ski pass
system using
2D Barcodes
or
RFID and scanners can
become a part of the emergency equipment and lift setup.
You can even mail them out ahead of season to schools
using your facilities so when the inevitable injury occurs (not to you of course!) ski
patrollers can respond more effectively and quickly in helping you. If you were
a school risk manager and had to recommend a slope with a good safety program.....wouldn't you pick one that used ICE
and insisted upon more than ski
etiquette or the traditional adult left in the
lodge carrying the emergency contact list.
What is your backup plan? ICE even has a workplace
Emergency
Action Planning Tool and weatherproof posters that can mean locating the information around your facility so everyone
can become familiar with what to do in a mass
evacuation or disaster.
ICE
information and hyperlinks can be placed on your mountain website to show your
commitment
to safety and that you are taking it to a really personal level by providing your customers with more than simply a piece
of mind!
ICE is truly international in scope, using the non-language dependent
E.123 Standard
http://www.ice4safety.com/unstd.html can help first responders recognize emergency information anywhere around the world. ICE is even linked from the well respected
ski-injury.com website at
http://www.ski-injury.com/We won't get in to the various logistics and communications (not to mention LANGUAGE)challenges each ski area
faces but you can be certain that getting information and making contact with someone who knows you and can help is one that
can
always be improved upon!
Managers - ICE can be as high profile as you like, it is
inexpensive - but effective, the tools are easily adapted to your site in minutes, they are free (now you are listening) internationally
recognized, easily understood, can be great for promotional events like Helmet Safety or Race Days and can be used by your
employees, ski
patrollers (their families too!) as well as your patrons. Your mountain
can sponsor the distribution of this safety program for increased public recognition. Integrate ICE into your written safety
program - we have that.
Customers will take this safety system with them off season as well - in their car, their
wallets and to their friends and relatives.....that might mean more repeat business!
Did we mention you can place
your logo or website address on the ICE items your distribute (free)?
Yes, that too!
Need a fundraiser for the
patrollers? Use ICE in that event.
Designed by a skier,
paramedic, public and industry safety professional, we know this works.
It has been a
public service
for over 3 years. Our hand is not in your pocket. We still provide free ICE Tools for those sending a SASE to us. If you want
to sponsor part of the giveaway program - let us know and your business can benefit by free advertising on the ICE websites.
Skiers - This just makes great common sense - and the ICE Sticker on your board, skis or helmet
with your Medical Info Form or ICE Card in your bibs or jacket ski pass window can be in addition to your cell phone being
programmed with emergency contact information.
Be prepared - and have a really great ski trip! See you out there.....
